AMERICAN HORROR STORY

I was fortunate enough to work on launching the first three seasons of American Horror Story. These were 360° campaigns leading up to the season premiers. All three projects spanned digital, social, broadcast and experiential. In season 1 we invited fans to come face to face with Rubber Man. In season 2 we challenged them to commit themselves to an asylum for a night. In season 3 we led them deep into the woods of New Orleans.