Visa Olympics
Visa needed to highlight their Olympics presence to exclusive cardmembers and small businesses who would be interested in visiting the Games. To accomplish this, I was given access to Visa's incredible film archive.
The idea was to seamlessly cut between past and present footage with an opening shot that began the sequence and a closing shot that completed the action. Visa's presence at the Olympics is all-encompassing so I also wanted to portray the depth and breadth of their activations.