Summer in the Midwest is preciously short. This B2B campaign connected landscape designers with homeowners interested in a backyard remodel. It started with this radio commercial – an original song I wrote about backyard improvement. The media drove traffic to a website where they could download the planning guide and request a free estimate from a local landscaper. I wrote all of the content for the program.
"Yard Come True" radio jingle recorded at Tanner Monagle in Milwaukee, Wi.
