How do you get homeowners to finally stop procrastinating and get around to painting that room in their house? Since everyone has a room they'd like to paint someday, we made someday a day. We officially declared April 3rd, 2021 "Some Day" - a DIY holiday for the paint procrastinator. We offered an array of promotions on behalf of Ace Hardware. We even offered to watch your kids while you painted. The program made national headlines including a nod from the Tonight Show with Jimmy Fallon.