The once-in-a-lifetime anniversary celebration invited 6,500 guests to Milwaukee for an epic three-day celebration. To commemorate the occasion we converted the Wisconsin Center into a theater to stage a one-of-kind symposium.
We were in charge of the entire three-day run of show. With Nicholas serving as director and head writer, we scripted the symposium to be genuinely entertaining and thought provoking. With a house-band, 360° LED displays and a heavy serving of traditional stagecraft, the general session celebrated the culture of this amazing company. We hosted Mindy Kaling and Bear Grylls, staged a massive concert with Zack Brown Band at the Summerfest grounds, and encouraged self-discovery through eye-popping exhibitions in the space.